diff --git a/Gameton-06/Assets/Gameton/Resources/UI/Prefabs/UI.ShopUI.prefab b/Gameton-06/Assets/Gameton/Resources/UI/Prefabs/UI.ShopUI.prefab
index 5a8e6c3b..12356648 100644
--- a/Gameton-06/Assets/Gameton/Resources/UI/Prefabs/UI.ShopUI.prefab
+++ b/Gameton-06/Assets/Gameton/Resources/UI/Prefabs/UI.ShopUI.prefab
@@ -2095,6 +2095,7 @@ GameObject:
   - component: {fileID: 2892038168161912038}
   - component: {fileID: 7630059591734118752}
   - component: {fileID: 6983656107323574389}
+  - component: {fileID: 5042996833529415973}
   m_Layer: 5
   m_Name: HPPosion5
   m_TagString: Untagged
@@ -2160,6 +2161,22 @@ MonoBehaviour:
   m_FillOrigin: 0
   m_UseSpriteMesh: 0
   m_PixelsPerUnitMultiplier: 1
+--- !u!114 &5042996833529415973
+MonoBehaviour:
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+  m_Enabled: 1
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+  m_Script: {fileID: 11500000, guid: 87c3d53b1193f3c4bb806d0427e769ca, type: 3}
+  m_Name: 
+  m_EditorClassIdentifier: 
+  image: {fileID: 2835811577416321754}
+  title: {fileID: 7746102705519901920}
+  txtPrice: {fileID: 6908296491757153401}
+  buyButton: {fileID: 4703705426857455285}
 --- !u!1 &706951212985190310
 GameObject:
   m_ObjectHideFlags: 0
@@ -3024,6 +3041,7 @@ GameObject:
   - component: {fileID: 5878055121648309242}
   - component: {fileID: 8900813354726715018}
   - component: {fileID: 2669733002445248477}
+  - component: {fileID: 8237828046055076472}
   m_Layer: 5
   m_Name: MPPosion1
   m_TagString: Untagged
@@ -3089,6 +3107,22 @@ MonoBehaviour:
   m_FillOrigin: 0
   m_UseSpriteMesh: 0
   m_PixelsPerUnitMultiplier: 1
+--- !u!114 &8237828046055076472
+MonoBehaviour:
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+  m_PrefabInstance: {fileID: 0}
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+  m_GameObject: {fileID: 1009847202782383007}
+  m_Enabled: 1
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+  m_Script: {fileID: 11500000, guid: 87c3d53b1193f3c4bb806d0427e769ca, type: 3}
+  m_Name: 
+  m_EditorClassIdentifier: 
+  image: {fileID: 1142210962579063319}
+  title: {fileID: 3943848615682290980}
+  txtPrice: {fileID: 1849010608715681228}
+  buyButton: {fileID: 5139382520330716099}
 --- !u!1 &1013687654832446300
 GameObject:
   m_ObjectHideFlags: 0
@@ -3983,6 +4017,7 @@ GameObject:
   - component: {fileID: 4377812817425128428}
   - component: {fileID: 482926518250686575}
   - component: {fileID: 2372124851589078198}
+  - component: {fileID: 1339921229695397597}
   m_Layer: 5
   m_Name: HPPosion1
   m_TagString: Untagged
@@ -4048,6 +4083,22 @@ MonoBehaviour:
   m_FillOrigin: 0
   m_UseSpriteMesh: 0
   m_PixelsPerUnitMultiplier: 1
+--- !u!114 &1339921229695397597
+MonoBehaviour:
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+  m_CorrespondingSourceObject: {fileID: 0}
+  m_PrefabInstance: {fileID: 0}
+  m_PrefabAsset: {fileID: 0}
+  m_GameObject: {fileID: 1238659231047176221}
+  m_Enabled: 1
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+  m_Script: {fileID: 11500000, guid: 87c3d53b1193f3c4bb806d0427e769ca, type: 3}
+  m_Name: 
+  m_EditorClassIdentifier: 
+  image: {fileID: 3145272010466771648}
+  title: {fileID: 500466934263070813}
+  txtPrice: {fileID: 7390841113898525167}
+  buyButton: {fileID: 2263338202325704737}
 --- !u!1 &1262901505653212038
 GameObject:
   m_ObjectHideFlags: 0
@@ -9266,6 +9317,7 @@ GameObject:
   - component: {fileID: 575786137439827299}
   - component: {fileID: 7213725879036316037}
   - component: {fileID: 7261399155026450201}
+  - component: {fileID: 1762876319805661788}
   m_Layer: 5
   m_Name: MPPosion5
   m_TagString: Untagged
@@ -9331,6 +9383,22 @@ MonoBehaviour:
   m_FillOrigin: 0
   m_UseSpriteMesh: 0
   m_PixelsPerUnitMultiplier: 1
+--- !u!114 &1762876319805661788
+MonoBehaviour:
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+  m_PrefabAsset: {fileID: 0}
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+  m_Script: {fileID: 11500000, guid: 87c3d53b1193f3c4bb806d0427e769ca, type: 3}
+  m_Name: 
+  m_EditorClassIdentifier: 
+  image: {fileID: 1369091806727325315}
+  title: {fileID: 1892481066631850085}
+  txtPrice: {fileID: 1475358832901107005}
+  buyButton: {fileID: 9093635775014082266}
 --- !u!1 &3513773433678305736
 GameObject:
   m_ObjectHideFlags: 0
@@ -10028,6 +10096,7 @@ GameObject:
   - component: {fileID: 5207883494733701616}
   - component: {fileID: 3548960397052590429}
   - component: {fileID: 8426959644519684905}
+  - component: {fileID: 2445334872581908433}
   m_Layer: 5
   m_Name: HPPosion20
   m_TagString: Untagged
@@ -10093,6 +10162,22 @@ MonoBehaviour:
   m_FillOrigin: 0
   m_UseSpriteMesh: 0
   m_PixelsPerUnitMultiplier: 1
+--- !u!114 &2445334872581908433
+MonoBehaviour:
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+  m_Name: 
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+  image: {fileID: 7091476854400377771}
+  title: {fileID: 8602065505812440622}
+  txtPrice: {fileID: 5858545111373462531}
+  buyButton: {fileID: 6581108616243442068}
 --- !u!1 &3619707288912244256
 GameObject:
   m_ObjectHideFlags: 0
@@ -22056,6 +22141,7 @@ GameObject:
   - component: {fileID: 8456287251216652549}
   - component: {fileID: 7978602533984118169}
   - component: {fileID: 5872006662284563241}
+  - component: {fileID: 6873764756110041606}
   m_Layer: 5
   m_Name: MPPosion20
   m_TagString: Untagged
@@ -22121,6 +22207,22 @@ MonoBehaviour:
   m_FillOrigin: 0
   m_UseSpriteMesh: 0
   m_PixelsPerUnitMultiplier: 1
+--- !u!114 &6873764756110041606
+MonoBehaviour:
+  m_ObjectHideFlags: 0
+  m_CorrespondingSourceObject: {fileID: 0}
+  m_PrefabInstance: {fileID: 0}
+  m_PrefabAsset: {fileID: 0}
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+  m_Enabled: 1
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+  m_Script: {fileID: 11500000, guid: 87c3d53b1193f3c4bb806d0427e769ca, type: 3}
+  m_Name: 
+  m_EditorClassIdentifier: 
+  image: {fileID: 8915519731411800351}
+  title: {fileID: 869895467774996221}
+  txtPrice: {fileID: 6638863789167436681}
+  buyButton: {fileID: 7451733678936642017}
 --- !u!1 &7272884211138009173
 GameObject:
   m_ObjectHideFlags: 0
@@ -23529,12 +23631,13 @@ MonoBehaviour:
   m_EditorClassIdentifier: 
   HeartPopUp: {fileID: 7274226733673243529}
   PositionPopUp: {fileID: 7383083170921283796}
-  hpPotionPrice1: 200
-  hpPotionPrice5: 1000
-  hpPotionPrice20: 3600
-  mpPotionPrice1: 400
-  mpPotionPrice5: 2000
-  mpPotionPrice20: 7600
+  ShopItems:
+  - {fileID: 1339921229695397597}
+  - {fileID: 5042996833529415973}
+  - {fileID: 2445334872581908433}
+  - {fileID: 8237828046055076472}
+  - {fileID: 1762876319805661788}
+  - {fileID: 6873764756110041606}
 --- !u!1 &7575278570391883562
 GameObject:
   m_ObjectHideFlags: 0
diff --git a/Gameton-06/Assets/Gameton/Scripts/UI/ShopItemUI.cs b/Gameton-06/Assets/Gameton/Scripts/UI/ShopItemUI.cs
index 01c1696f..9ad7d22f 100644
--- a/Gameton-06/Assets/Gameton/Scripts/UI/ShopItemUI.cs
+++ b/Gameton-06/Assets/Gameton/Scripts/UI/ShopItemUI.cs
@@ -14,10 +14,24 @@ namespace TON
         [SerializeField] private TextMeshProUGUI title;
         [SerializeField] private TextMeshProUGUI txtPrice;
         [SerializeField] private Button buyButton;
-
+        
         public void Bind(ShopItemPresenter presenter)
         {
-            
+            presenter.Price.Subscribe(text => txtPrice.text = text.ToString()).AddTo(this);
+			presenter.PotionType.CombineLatest(presenter.Quantity, (type, quantity)=> $"{type} 포션 {quantity}개")
+				.Subscribe(text => title.text = text)
+				.AddTo(this);
+			presenter.BuyCommand.BindTo(buyButton).AddTo(this);
+			
+        }
+        
+        [ContextMenu("Bind")]
+        public void BindReference()
+        {
+            image = transform.Find("ItemLayout/ItemImage").GetComponent<Image>();
+            title = transform.Find("ItemLayout/Text (TMP)").GetComponent<TextMeshProUGUI>();
+            txtPrice = transform.Find("ItemLayout/Button/Text (TMP)").GetComponent<TextMeshProUGUI>();
+            buyButton = transform.Find("ItemLayout/Button").GetComponent<Button>();
         }
     }
     
diff --git a/Gameton-06/Assets/Gameton/Scripts/UI/ShopPresenter.cs b/Gameton-06/Assets/Gameton/Scripts/UI/ShopPresenter.cs
index c9f383c4..86d9be67 100644
--- a/Gameton-06/Assets/Gameton/Scripts/UI/ShopPresenter.cs
+++ b/Gameton-06/Assets/Gameton/Scripts/UI/ShopPresenter.cs
@@ -44,21 +44,21 @@ namespace TON
         }
         
         // 포션 구매 메서드
-        private void BuyPotion(int price, string potionType, int quantity)
+        public void BuyPotion(ShopItemPresenter shopItem)
         {
-            if (playerDataManager.goldAmount >= price)
+            if (playerDataManager.goldAmount >= shopItem.Price.Value)
             {
-                playerDataManager.UseGold(price, (isSuccess) =>
+                playerDataManager.UseGold(shopItem.Price.Value, (isSuccess) =>
                 {
                     if (isSuccess)
                     {
-                        if (potionType == "hp")
+                        if (shopItem.PotionType.Value == "hp")
                         {
-                            playerDataManager.AddPotion("HP", quantity);
+                            playerDataManager.AddPotion("HP", shopItem.Quantity.Value);
                         }
-                        else if (potionType == "mp")
+                        else if (shopItem.PotionType.Value == "mp")
                         {
-                            playerDataManager.AddPotion("MP", quantity);
+                            playerDataManager.AddPotion("MP", shopItem.Quantity.Value);
                         }
 
                         UIManager.Singleton.UpdateCashData();
diff --git a/Gameton-06/Assets/Gameton/Scripts/UI/ShopUI.cs b/Gameton-06/Assets/Gameton/Scripts/UI/ShopUI.cs
index aa17b845..c8312b6d 100644
--- a/Gameton-06/Assets/Gameton/Scripts/UI/ShopUI.cs
+++ b/Gameton-06/Assets/Gameton/Scripts/UI/ShopUI.cs
@@ -1,47 +1,33 @@
+using System.Collections.Generic;
 using UnityEngine;
 
 namespace TON
 {
+	// MVP 패턴 : Model <> Presenter <> View
+
+	// View
     public class ShopUI : UIBase
     {
         [SerializeField] private GameObject HeartPopUp;
         [SerializeField] private GameObject PositionPopUp;
         
+        [SerializeField] private List<ShopItemUI> ShopItems;
+
+		private ShopPresenter _presenter;
+
+        private void Start()
+        {
+            _presenter = new ShopPresenter();
+
+            for (int i = 0; i < ShopItems.Count; i++)
+            {
+                ShopItems[i].Bind(_presenter.ShopItems[i]);
+            }
+        }
+
         public void OnClickLobbyButton()
         {
             Main.Singleton.ChangeScene(SceneType.Lobby);
         }
-
-        // HP 포션 구매 버튼 클릭 시 호출
-        public void OnClickBuyHpPotion1Button()
-        {
-            BuyPotion(hpPotionPrice1, "hp", 1);
-        }
-
-        public void OnClickBuyHpPotion5Button()
-        {
-            BuyPotion(hpPotionPrice5, "hp", 5);
-        }
-
-        public void OnClickBuyHpPotion20Button()
-        {
-            BuyPotion(hpPotionPrice20, "hp", 20);
-        }
-
-        // MP 포션 구매 버튼 클릭 시 호출
-        public void OnClickBuyMpPotion1Button()
-        {
-            BuyPotion(mpPotionPrice1, "mp", 1);
-        }
-
-        public void OnClickBuyMpPotion5Button()
-        {
-            BuyPotion(mpPotionPrice5, "mp", 5);
-        }
-
-        public void OnClickBuyMpPotion20Button()
-        {
-            BuyPotion(mpPotionPrice20, "mp", 20);
-        }
     }
 }